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Originally Posted by Mers
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Originally Posted by Sir_GT
If anything, he needs a USP (unique selling point) to get Renault noticed. Mercedes always had the badge-slash-snob appeal (and for a time, unsurpassed build quality), BMW always pushed their driving dynamics and reliability, and Audi always talks about their quattro technology and their interiors.
So I wonder what card Renault is going to play.
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I'd say design... |
Their designer (Patrick Le Quement I believe is his name) is very good, but I've yet to see anything from him that would be considered "business-class" like what the big 3 German marques provide.
Let's see what they do.