Well there are a lot of mac users that live by brand loyalty or their just ignorant in thinking that the mac os is better than windows in every way. Of course there are those who like features of the mac os which windows doesn't offer. Don't ask me what these features are, as I've forgotten them all already.
Another thing is that if someone has been using an os for a long period of time, and hasn't used another, its difficult to learn how to use the new os efficiently.
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