[pharzo]

Channel 4 has finally set a date for the premiere of Lost in the UK. The cult show, which has already wrapped its first season in the States, will occupy the Desperate Housewives timeslot - Wednesdays at 10pm - from August 10. Also akin to Desperate Housewives, new episodes of Lost will premiere on E4 immediately after the Channel 4 episode ends. Channel 4 has already kickstarted its promotional campaign in cinema theatres and intends to launch TV teaser commercials shortly.