08-31-2006, 11:30 AM
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#1
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Regular User
Join Date: Nov 2003
Location: France
Posts: 5,373
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Ford to sell Aston Martin ...
http://www.autocarmagazine.co.uk/new...p?na_id=222184
Each week a new possibility, selling Jaguar and Land Rover or Aston Martin 
Ford saved Aston and now it makes money, I'm not sure it's the good decision.
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08-31-2006, 11:33 AM
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#2
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Regular User
Join Date: Jun 2003
Location: Toronto
Posts: 6,167
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BMW, please buy it!!
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08-31-2006, 11:51 AM
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#3
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Regular User
Join Date: Oct 2004
Location: The oldest continent
Posts: 751
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^
I 2nd that...please
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Always outnumbered, never outguned!!!
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08-31-2006, 11:52 AM
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#4
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Regular User
Join Date: Mar 2005
Location: Italy
Posts: 232
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Re: Ford to sell Aston Martin ...
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Originally Posted by yg60m
Ford saved Aston and now it makes money, I'm not sure it's the good decision.
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Me too
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Alfa Romeo 8C Competizione
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08-31-2006, 12:18 PM
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#5
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Join Date: Dec 2003
Location: The OC™
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Originally Posted by bmw06m6
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Originally Posted by 5vz-fe
BMW, please buy it!!
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Now that is a logical move, they would do so much for Aston and likewise, they would compete right with the Italian Goliaths, and would be a great addition to Rolls-Royce, Mini, Aston Martin and BMW! Lets just hope the cars stay pretty! |
When hell freezes over. No German car maker should be allowed to buy more companies. BMW-owned Jags will be nothing more than cheap BMW alternatives, nothing more. And they'll fade away into oblivion. That goes the same for Daimler Chrysler and Volkwagen which already have brands that compete with Jaguar in the same classes.
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08-31-2006, 01:14 PM
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#6
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Regular User
Join Date: Jun 2003
Location: Florida
Posts: 5,106
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that would b great if BMW did get it. McLaren + BMW was great, this wil OWN!
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Guess who's Back!
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08-31-2006, 01:50 PM
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#7
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Regular User
Join Date: Oct 2003
Location: Warsaw, Poland
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I saw it coming, just didn't expect it to happen so soon. Jaguar isn't doing very well and Ford needs money to keep it alive. And since one of the PAG companies has to go, it will be Aston as the supercar maker will be much easier to detach from the rest of the range. On one hand it's sad, because Ford was the one who made Aston what it is today, on the other I hope it will be sold to an investor of English nationilty to bring back the firms "Britishness".
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08-31-2006, 02:41 PM
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#8
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Regular User
Join Date: Oct 2003
Location: Warsaw, Poland
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Originally Posted by insane
Why sell Aston, Jag seems to be a much bigger problem.
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Ulrich Bez has ended the era of Ford parts in Aston Martins, which isn't the case with Jaguar. Fords and bottom of the range Jaguars share many components. Basically it would be cheaper...
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08-31-2006, 03:43 PM
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#9
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Regular User
Join Date: Apr 2004
Location: Somewhere in the Philippines
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Man... M-tuned V12's in the Astons?
Mad.
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08-31-2006, 04:16 PM
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#10
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Join Date: Mar 2006
Location: Richmond, BC, Canada
Posts: 1,056
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Land Rover has pretty much the worst reliability in the business, and Jaguars are just... Blah. Ditching those two would be much better than getting rid of the now profitable, and highly respectable, Aston name.
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08-31-2006, 04:18 PM
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#11
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Regular User
Join Date: Jun 2003
Location: Toronto
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Jag got more reliable these days after Ford picked them up. Land Rover I don't know, but their LR3 seems to be selling alright
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08-31-2006, 04:27 PM
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#12
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Join Date: Mar 2006
Location: Richmond, BC, Canada
Posts: 1,056
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Jaguar have indeed improved, but JD power results continually have Land Rover right at the very bottom, which is pretty fucking bad considering they're not exactly selling like Civics.
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08-31-2006, 05:55 PM
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#13
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Join Date: Mar 2006
Location: Richmond, BC, Canada
Posts: 1,056
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Why sell off a profitable company just to lose the money you made by trying to bring up two other companies? In the long run getting rid of Aston would just be shooting themselves in the foot IMO.
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08-31-2006, 06:36 PM
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#14
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Regular User
Join Date: Jun 2005
Location: UK
Posts: 498
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Nooooooo not BM please 
This could signal the end of some of the most beautiful cars in the world :roll:
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08-31-2006, 06:50 PM
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#15
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Join Date: Mar 2006
Location: Richmond, BC, Canada
Posts: 1,056
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Taking a gamble like selling an already profitable company, which you (Ford) made profitable and respectable, just to attempt to save two other brands which are languishing is not a smart move to me. Jaguar just can't compete these days, their name is pretty much meaningless compared to what it used to be, and they're being outclassed in essentially every catagory they're in. Land Rover is pretty niche, and I can't ever see them being a volume seller, especially when Ford already has Lincoln to fill the luxury area with the Navigator, Mark LT, and new MKX.
No matter which way I look at it, ditching Aston to try and save Jag and LR just seems stupid.
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