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MX-5 are bought by a different crowd for the most part, therefore it is bought for a different purpose.(that purpose being more of weekend driving car rather then a car that has presence which is the MR2 for the younger crowd) Most MR2 (MKII) buyers will not consider an MX-5 and vice versa.
As far as design, that MX-5 has sleek simple forms that don’t conflict with it’s purpose. I personally don’t like the design, for the same reasons you mentioned that it’s a very feminine car, but for those buyer of the MX-5 that is not a big issue.
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