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aslong as you have enough cash to cover your loses incase it goes the other way, theres nothing wrong with shorting. its a greater risk then buying low and selling high yes, but its much more short term then buying/selling, and could me much much more profitable.
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The part that makes me cringe is often you need a much higher buyin for margin shorting. The idea of losing more then I started with and having to start with a higher amount just isnt appealing to my conservative nature.
Higher risks of course equal much higher potential profitability though... Im just more risk averse then your average person.