07-27-2007, 04:34 PM
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#1
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Regular User
Join Date: Sep 2006
Posts: 1,327
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Top 10 Luxury Cars for Q2
Ascending order (from 10 to 1):
2007 BMW X5: $45,900
2007 Acura TL: $33,625
2007 BMW 3-Series Coupe: $35,300
2007 Porsche Cayman: $49,400
2007 Mercedes-Benz SLK Class: $43,350
2007 BMW 3-Series Sedan: $32,400
2008 Mercedes-Benz C-Class: $31,975
2007 BMW 7-Series: $75,800
2008 BMW 5-Series: $44,300
2007 Mercedes-Benz S-Class: $85,750
^Surprisingly no Audi and of the Asian brands, it was Acura that made it and notably not Lexus
Luxury Car Hot List: Second Quarter 2007
BMW and Mercedes-Benz models are the most sought after, according to ForbesAutos second-quarter data.
by Jim Henry
Despite steady improvements by American automakers and increasingly competitive Japanese models, German cars still dominate luxury-car shopper’s lists. BMW and Mercedes-Benz account for eight of the top 10 luxury and high-interest models that ForbesAutos.com users researched on the site during the second quarter.
“This is the cream of the luxury crop,” said George Magliano, director, North American auto industry research for Global Insight, New York. “It’s a German-oriented list, but that’s the nature of the beast, at this end of the market.”
No. 1 on the second-quarter list was the flagship Mercedes-Benz S-Class, which was redesigned last year. Its chief rival, the BMW 7 Series, was No. 3. In between was the slightly smaller and sportier BMW 5 Series.
“Properly bought, these cars are not necessarily all that expensive to own,” said Jim Hall, the Southfield, Mich.-based VP of industry analysis for AutoPacific in Tustin, Calif. “The concept is, you get value out of an $80,000 to $90,000 car that holds its value, you get the mileage out of it, and if it fits in with your ownership cycle, it can be a pretty sensible way to buy a car.”.
At the entry-level end of the luxury spectrum, the Mercedes-Benz C-Class, the BMW 3 Series and the Acura TL popped up in the top 10.
“The C-Class is brand-new, that’s got to account for some of the interest,” said Wes Brown, one of the principals for Iceology, a research and consulting firm in Los Angeles.
Mercedes-Benz fans have been aware for months that the company launches a redesigned C-Class starting in August.
The TL was the one non-German model on the Top 10 list. That’s good news for Acura, which has been laboring for years to position itself as true luxury brand, as opposed to a fancier Honda.
“That would make them extremely happy, to nose your way in between the Mercedeses and the BMWs,” Magliano said.
Hall pointed out that BMW has kept up a drumbeat of marketing and advertising to support the 3 Series. The sedan was last redesigned in 2005, but BMW’s usual practice is to add different body styles and engines to keep interest fresh.
“They do not ‘launch ’em and leave ’em’ — that’s been a strength of BMW. They launch it, and then they never stop launching it, by the time another re-freshening comes along,” Hall said.
For the 2007 model year, the 3 Series got BMW’s first turbocharged engines since the 1970s, and the convertible model received the company’s first folding hardtop.
Light trucks are conspicuous by their absence on the top 10 list. The luxury segment is not as truck-heavy as the rest of the market, but light trucks account for more than one-quarter of luxury-brand sales, so you would expect to see more trucks on the list besides the BMW X5, at No. 10.
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07-27-2007, 09:16 PM
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#2
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Regular User
Join Date: Nov 2004
Location: Sydney, Australia
Posts: 6,610
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It's all about image. Why buy a luxury Toyota, when you can have a BMW or a Mercedes for a little more cash? Although, I'm surprised Audi isn't there. They have really made some good inroads in the luxury car market of late.
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07-28-2007, 03:57 AM
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#3
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Regular User
Join Date: Nov 2004
Location: Sydney, Australia
Posts: 6,610
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Well, no, it's not rubbish, because it's TRUE. This is what people have bought. You really can't change reality.
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One stumble does not constitute total failure;
One victory does not constitute total success.
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07-29-2007, 10:46 AM
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#4
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Regular User
Join Date: Feb 2006
Location: :noitacoL
Posts: 2,670
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interesting list. but as thamar is saying a luxury car can be defined as many different things.
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07-29-2007, 03:36 PM
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#5
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Regular User
Join Date: Feb 2004
Location: Manchester, UK
Posts: 3,224
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X5 @ $45k is £22.5k :shock:
Over here, £22.5k gets you a low-end 3 series
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07-29-2007, 07:20 PM
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#6
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Regular User
Join Date: Nov 2004
Location: Sydney, Australia
Posts: 6,610
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^yeah, similar to Australia. Cars in the US are still bloody cheap, as well as the petrol.
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what people have bought NEVER equates to the "best"....
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The list never insinuated that the cars were the best, in a subjective sense. And the Camry must actually be pretty good if everyone wants to buy them.
__________________
One stumble does not constitute total failure;
One victory does not constitute total success.
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