Future of Lexus according to Jim Press

Jim Press
Executive VP, Toyota Motor Sales

Is the '05 GS430 leading Lexus in a new direction?

Phase one of Lexus was to redefine the luxury-car segment. We maximized customer satisfaction and reinvented the whole dealership experience. We offered an unparalleled level of quality and comfort for a very reasonable price. Now we can take Lexus to the next level.

Basically, our philosophy is to "zero-nize" and "maxi-mize." We'll "zero-nize" all the negatives of an automobile - accidents, emissions, high fuel consumption. We'll "maxi-mize" performance, the thrill of driving, and our traditional comfort and value.

Our cars have always performed to a high degree, but the visceral, emotional feedback hasn't been apparent. Also, the styling hasn't had emotional satisfaction our customers want. So, each sedan is going to get these emotional components. First the GS, then the IS, and the LS.

- Automobile Magazine March 2005

[blah]

So im guessing models to compete againest the Ms, Red Badges and AMGs?

[mv]

Originally Posted by blah So im guessing models to compete againest the Ms, Red Badges and AMGs?

Such things have already been in talks..They were said to come up with red hot hybrid versions of the IS,GS and LS topped by a 600hp LS GT.

[dutchmasterflex]

I think they're pushing through with there Hybrid line of sports cars... can't wait

[23790554]

lexus is always good with customers, always give out golf club vouchers, concert tickets.etc

[altedza]

Originally Posted by 23790554 lexus is always good with customers, always give out golf club vouchers, concert tickets.etc

since when??? >:O