It's not really Bugatti badged. It just happened to be made by a company that's also named Bugatti. Besides, Bugatti's not Italian. It's French/German.
Anyways, the only ridiculous merchandise Bugatti's tried to sell is the craptastic watch made by the cheese company. (
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No, they don't really make cheese. But this crap costs like $200,000 to $300,000 or something. Now, that's more like Bugatti.