I remember seeing that around the superbowl. Very entertaining. If I remember right there was alot of controversey about the commercials at the time that played off that incident and whether they would be tasteful enough to air and not hurt the companies image.
ya is is from the superbowl, this ad had 2 time slots, (same with the go daddy ads) and they where only allowed to play it the first time and the 2nd time they where not played because they thought it was to much of a controversey