yes, it's possible waht Tbird said. I don't know which kind of DC motor they're using. Only by changing the electric current flow to the stator will make each engine rotate CW o CCW 8)
Z, I don't think that car uses magnets (natural or artificial), they must be electromagnets. DC motors that have magnets weigh a lot more, would cost a fortune to build those motors, and not be as powerfull as coiled stators.
Imagine... you want to drag, you simple change your rotor, have more poles (shit, don't remember the name in english), more coil winding, and instant Watts
after that, you simply change the rotor to a more efficient and not so energy consuming arrengment
EDIT: BTW, anyone has more info on this car? I surely like to read the tech specs of the car. At last I'll put in practice my engineering degree 8)