Is Jaguar worth $934 Mln to save?

[evoWalo]

Ford to Pump $934 Mln Into Jaguar: Report
Sat Mar 26, 2005 07:31 PM ET

LONDON (Reuters) - Ford Motor Co. (F.N: Quote, Profile, Research) is preparing a 500 million pound ($934.6 million) capital injection for the unit's struggling Jaguar division, The Sunday Times newspaper reported, citing a senior Jaguar source.

Earlier this month, Ford said it expected Jaguar, which has struggled to keep pace with larger rivals in the premium car sector, to report flat sales and a loss this year.

Jaguar has said it plans to end assembly operations at a plant in Britain and cut 1,150 workers, or 15 percent, of the money-losing division's workforce.

Ford's Premier Automotive Group (PAG), which includes Volvo, Aston Martin, Land Rover as well as Jaguar, reported a 2004 pre-tax loss of $740 million, a decline from a pre-tax profit of $171 million in 2003.

The decline primarily reflected unfavorable currency exchange and lower volumes at Jaguar.

Ford has projected that PAG will have a 2005 pre-tax profit of $300 million to $600 million.

($1=.5350 Pound)

[graywolf624]

What did they expect selling rebadged Mondeos and Taurus'?

[astonmartinandy]

I think that Jaguar as a brand is worth the reinvestment from Ford, but cash alone will not solve the problems. The company needs to go back to building sports cars and new interpretations of classics like the C/D/E type. Hopefully this will repair the reputation that Jaguar has earned from selling off Fords and front wheel drive diesel powered 4 cylinder estate cars..

[Toronto]

^^^ jag's rep in the states is that they are in the shop more then they are on the road 8)

[5vz-fe]

Originally Posted by Toronto ^^^ jag's rep in the states is that they are in the shop more then they are on the road 8)

Adding to that, the depreciation rate is faster than throwing money off a cliff.

[nthfinity]

Originally Posted by 5vz-fe Originally Posted by Toronto ^^^ jag's rep in the states is that they are in the shop more then they are on the road 8) Adding to that, the depreciation rate is faster than throwing money off a cliff.

current quality standards of Dew Jags is extreamly higher then of models 10 years ago~of course, they were in a very bad place at that time.

it would be funny to get a loan specifically for throwing it off a cliff
yes, id like a loan for '$44,000
... what is the loan for??
i would like to throw it from a cliff one bill at a time to see if that drains the depository faster then the value of my Jag
im sorry, we dont have a catagory for fruitless waste of money, perhaps a Casino will offer you credit

[5vz-fe]

Originally Posted by nthfinity Originally Posted by 5vz-fe Originally Posted by Toronto ^^^ jag's rep in the states is that they are in the shop more then they are on the road 8) Adding to that, the depreciation rate is faster than throwing money off a cliff. it would be funny to get a loan specifically for throwing it off a cliff yes, id like a loan for '$44,000 ... what is the loan for?? i would like to throw it from a cliff one bill at a time to see if that drains the depository faster then the value of my Jag im sorry, we dont have a catagory for fruitless waste of money, perhaps a Casino will offer you credit

LOL, what a lovely impersonation

[SilviaEvo]

i talked with a Jag representative before he was a cock like a pure british cock born in america cock. he looked so smug while talking in his british accent next to a Phantom. so all i can say is LET JAG BURN! (i have nothing against brits just him)

[Sir_GT]

Originally Posted by SilviaEvo i talked with a Jag representative before he was a cock like a pure british cock born in america cock. he looked so smug while talking in his british accent next to a Phantom. so all i can say is LET JAG BURN! (i have nothing against brits just him)

If he sounded like he was a member of parliament, you have our permission to whip him.

Back to topic: I do think Jag needs to find it's feet again. Honestly, it should go the route of Maserati... all high-end cars, and possibly only one "volume" car... a roadster or coupe within the same price range as a Z4 or Boxster. They need to inject an air of prestige into the brand again... and selling a lot of fleet cars definitely isn't the answer.

[neilo63]

^^^ I tend to agree, they have always done the XJ well and sports cars need to be reinvented within their brand because currently everything seems a bit dated. I hope their latest concepts don't venture far from their current form when they hit the road. The last thing they should do is put the face of the concepts on updating cars or bland sedans ie. X type.

[Refefer]

Losing Jag would be losing a piece of history.... they've been around forever, it'd be a real shame to let them go. However, I agree with everyone when they say they need to be a tad more reliable. They also need a car which really identifies them: they have a bunch of cars that are easy to forget in light of the competition.