Ford to sell Aston Martin ...

[CMonakar]

What a pathetic company. The fact that they couldn't make Jag profitable in the 8 or some odd years that they have had control is a reason to fire the entire product planning team. Most luxury car companies have been making money hand over first for years and they apparently can't even get Jag out of the red! How difficult is it to crank out an entry level luxury car? The first time I saw the X-type I knew it was going nowhere.

Speaking for my demographic, the company in general has no sense at all of what the market really wants. The Ford brand cars all look completely unoriginal and dull. Unfortunately for them Toyota does a better job at that and they've really stepped up their efforts in the SUV/Truck segment recently.

The reason they’re thinking about selling AM is simple, they place little value on brand pedigree, and the cash will allow them to sit on their hands and wait for their deeply flawed business to recover on its own a little bit longer.

[5vz-fe]

Yep, the news is for real

http://edition.cnn.com/2006/BUSINESS....ap/index.html

[gobs3z]

Well J.P. Morgan and Chase Company are the prospective buyers of Aston Martin right now, this will mean that Aston will become a private company.

http://go.reuters.com/newsArticle.jh...s/businessNews

[fsandys]

Originally Posted by bmw06m6 Originally Posted by fsandys Nooooooo not BM please This could signal the end of some of the most beautiful cars in the world :roll: I beg to differ, for 98 year Rolls-Royce said "they made the best car", in 2003 the Phantom came out (built by BMW), suddendly that statement became truthful. Yes it uses a lot of BMW parts BUT they did a great job, and is very British, hell look at the Mini Cooper best resale value in the world! BMW knows how to execute, this would put AM head-to-head with Porsche.

Don't quote the mini cooper to me please since it doesn't work, I am not bothered by re-sale values or things like that, my comment was about design, and they successfully ruined the 'Mini' and turned it into a female only car! plus it no longer deserves that name really.

Secondly, head-to-head with Porsche? In my book AM are already waaay ahead of Porsche and there would be no contest for which equivalent model of those brands I would choose!

[/end]

Originally Posted by gobs3z Well J.P. Morgan and Chase Company are the prospective buyers of Aston Martin right now, this will mean that Aston will become a private company. http://go.reuters.com/newsArticle.jh...s/businessNews

This is slightly better news I suppose.