Cheap Cars
What are peoples opinions about the Scions (other than styling ) and the movement towards these cheaper cars to attract young people? As a person in that target age of these cars, I think they have some appeal but not when you can buy a used car that is so much nicer for the same price. Consider a new Scion tC. You could buy a used Acura TL, Integra, RSX, Toyota Celica, and tons of other domestic and imported cars for the same price. So why buy a new tC? It is the same thing with the Honda Element. It was targeted at my age group, but it is still selling mostly to parents and people over 40. What gives? Can a company really target the younger age group? Do you see the new cars coming out within the next few years (Chevy Cobalt, Pontiac Solstice, Honda Jazz/Fit, tC, etc) being successful in targeting the younger drivers?
PS--I did a search for Scion and young and a few other things and didn't come up with anything like this, so hopefully this isn't a previously discussed topic.
|
Threaded Mode
